The Digital Strategists Newsletter-sm

AI Is Already Changing the Game

Hi Subscriber,
I was an early adopter of ChatGPT. It became a part of my daily workflow as we closed out 2022 and entered the new year. For my use case, it's more or less like having a writing assistant and editor on hand. I've used it to write SEO-focused content, emails, marketing content, and a lot more. It's helped me generate high-quality copy in a fraction of the time it would have otherwise taken me.

In many ways, the emergence of ChatGPT is reminiscent of the transformative technologies that defined the 80s, 90s, and early 2000s. Just as search engines revolutionized the way we access information in the 1990s and Napster changed the music industry forever, ChatGPT has the potential to disrupt the status quo of the writing and editing landscape.

As this technology continues to gain traction, it's difficult not to envision it experiencing exponential growth and impact upon the way we work for years to come. The tech starts in the form of ChatGPT, but in all likelihood - it will expand into other products and services from there.

It's worth noting that the Internet did not completely kill newspapers and magazines, but it did have a profound impact on their profit margins. Similarly, the advent of television did not completely replace radio, but it did alter the way we consume audio content. In many cases, new technologies serve to augment, rather than replace, existing industries.

Or, will this technology do to writing services what streaming services like Netflix did to Blockbuster and the video rental industry over the next few years?

Honestly, ChatGPT has cut my "Google Time" in half. I can get answers to my questions much faster with ChatGPT. From an SEO perspective, however, I don't lump all industries into the ChatGPT equation. Let me explain. If I'm looking for the opening hours of a local restaurant, I'm not going to ask ChatGPT. I'll use Google. If I want to know how to configure a WordPress plugin, I'll look for a video on YouTube.

To sum it up, AI is already changing the game. After a few months of daily use, it already qualifies as the new normal in my daily business routines. What happens next? Will I look back in a few years and regret the day AI stepped into the spotlight in the form of ChatGPT?

It's possible, but I've been hearing that many industries (including my own) were a heartbeat away from being put on life support for the past decade now.

It's a simple fact of life that change comes whether we're ready for it or not. Whether it unfolds gradually or suddenly is often unpredictable. While we can speculate about what may happen in the future, we are living in the present moment of 2023.

The truth is that we can never truly know what the future holds. As technologies like ChatGPT continue to be developed, it's possible that they could have a significant impact on the writing and editing industries in the years to come. However, it's important to remember that change is not a new phenomenon. History is full of examples of how technological innovations have transformed the way we work, communicate, and interact with one another.

There has arguably never been a better time in history to enjoy success as a solopreneur than right now. I see this becoming even more so in the years to come. We'll see!

In the end, it makes sense to remain flexible and adaptable. By accepting new technologies and staying open to new ideas, you can position yourselves for success, regardless of what the future may bring. After all, as the old saying goes, the only constant is change.

- Jim

The online learning industry has grown rapidly over the years. More people than ever are creating and selling their own online courses. Choosing the right platform can be challenging, with options like WordPress, Teachable, and others available. While selling courses on your own platform definitely has its advantages, selling on established platforms like Udemy and Skillshare may be worth considering.

Udemy and Skillshare are online learning platforms with millions of users seeking courses on a variety of topics. They handle technical aspects like payment processing, course delivery, and marketing, allowing course creators to focus on creating quality content and engaging with students.

Selling courses on Udemy and Skillshare has many benefits, including access to a large audience, built-in marketing and promotion, course delivery and management, revenue sharing, community and networking opportunities, etc. These benefits can lead to increased visibility, enrollment numbers, revenue, and opportunities for collaboration and more.

Someone may argue, "Isn't Udemy the Walmart platform for courses?" I won't argue with that. But if you're selling 2,000 to 3,000 units of your course, even a meager $5 profit margin would give you an extra $10,000 to $15,000 you wouldn't have other had from an audience you probably wouldn't have otherwise reached.

It's just something to think about.

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