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Welcome!
Welcome to The Digital Strategist Newsletter. There are some popular quotes out there on business strategy. Maybe you're familiar with a few of these already?
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“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
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“The essence of strategy is choosing what not to do.” Michael Porter
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“You cannot be everything to everyone. If you decide to go north, you cannot go south at the same time.” Jeroen De Flander
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“Success is 20% skills and 80% strategy. You might know how to succeed, but more importantly, what’s your plan to succeed?” Jim Rohn
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“Perfect moves hold you back from moves at all.” Anonymous
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“There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.” Philip Kotler
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A strategy is a plan that gives us a realistic chance of getting where we are today to where we want to be tomorrow. Oftentimes that involves changing how we think. Or taking action that's outside of our comfort zone. If you're a solopreneur or the heart and soul of your business, the right strategy will not only transform your business... but yourself as well.
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I hope that I'll be able to play a part in helping you do both over time.
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Books Worth Reading? Maybe!
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Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies―from pop culture, TV, movies, sports, politics, and history―the authors show how nearly every business and personal interaction has a game-theory component to it.
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From professional athletes like Tiger Woods and Michael Jordan to philosophers like Confucius, inspirational business books love to suggest that readers can succeed in business and in life by adopting the traits of their famous subjects. In Z.E.O. by Scott Kenemore, frustrated employees will finally find inspiration in a source they can already relate to: zombies! A guide for any Joe-lunchbox or aspiring-C.E.O., Z.E.O. illustrates how the lessons learned from zombies and zombie films can be applied—from the typing-pool to the boardroom—to further a professional career, increase personal and corporate wealth, and harness the tools to personal success.
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Software Solutions I've Been Testing
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SuiteDash
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I've been having an on-again-off-again relationship with this product for the past year or so. SuiteDash is an all-in-one suite of products that covers everything from your CRM (Customer Relationship Management) to Project Management, Billing, Marketing, Email Sequences, and more. It also includes a client portal that allows you to tie all the pieces together to create a complete, customer/client experience. I made a quick video to share a few thoughts with you.
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Turning Facebook Posts into Facebook Ads
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Did you know that you can turn a Facebook Post on your Business page into a Facebook Ad? Many business owners find the whole process of creating a paid ads campaign a little overwhelming. Why test your ad out as a post first? So you can gauge whether or not there's interest in your product, service, or anything else before spending a dime on advertising. For more on this topic, click here.
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If you're new to paid advertising and want to create a solid, simple strategy to get started - this podcast episode will help you get started
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For more information, please visit:
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